Istion Luxury Yachts
The
Challenge.
Istion Luxury Yachts is one of the most established luxury yacht charter companies in Greece, with a fleet of premium vessels available for private hire across the Greek islands. Their existing website no longer reflected the calibre of their offering. They needed a complete digital overhaul that would convey exclusivity and sophistication from the very first interaction.
The key challenge was designing a yacht browsing and search experience that felt effortless for potential charter clients. Visitors needed to filter the fleet by type, size, and destination, save yachts to a personal shortlist, and reach out through their preferred contact method. Every design decision had to drive enquiries while maintaining the elegance expected of a luxury brand.
The
Solution.
We built the new website on Statamic CMS, combining our Livewire Filters addon for real-time yacht search and filtering with Easy Forms for lead capture across multiple touchpoints. We also developed a custom yacht shortlist feature that lets visitors save and compare their favourite vessels before making an enquiry.
The result is a fast, visually striking luxury yacht charter website that guides visitors from browsing to enquiry with minimal friction. Every page is optimised for lead generation, with clear calls to action via contact forms, phone, and WhatsApp, making it simple for charter clients worldwide to get in touch and book their next sailing experience in Greece.
